Stretch

I THOUGHT I WILL LOOK INTO USING ONLY A SINGLE LETTER RATHER THAN A FULL WORD TO SEE IF IT WAS MORE EFFECTIVE, EVEN THOUGH IT IS MUCH MORE CHALLENGING THEN I THOUGH IT WOULD BE, AS WHEN A WORD IS READ, EVEN IF THE VISUAL COMMUNICATION DOESNT HAVE AN OBVIOUS LINK, THE FACT WE READ IT FIRST, MAKES US EXPECT SOMETHING FROM IT.