The idea we have decided to go through with is promoting Fedrigoni as a fashion label and using the codes of Fashion Illustration to do this. We will be producing a campaign which will consist of making printed media publicity// Posters//flyers//invitations and a range of web//screen sources that will also uphold this. I will from this point onwards be looking into the visual development as well as conceptual. The idea is to partner up with an exhisiting fashion designer that will allow us to promote the durability and creativity of the fedriogoni Siro range. I will be taking illustrations inspired from hand made paper fashion to produce the material.
Here are some of the first ones I have started to work on in terms of Fashion Illustrations. This is still an early experiementatl stage in which I am exploring stock and material as well as the most appropriate approch to take forward for a huge fashion paper label like Fedriogoni.
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