Design Practice

Here are some first idea's into what the project could actually develope into. I have tried to keep it consistant within them all but at the same time come up with something new and fresh as the brief suggested. Not making to brand new from scratch but focusing on elements and extracting the potential they have to re-invent the look and feel of a particular stock. This first idea is focusing on a Fashion approach to the Fedrigoni brand. This means looking into all fashion voculary and applying it to the fedrigoni stock which we have chosen, but might still change depending on the final idea, and what might be most appropriate for that.

Here are some more possibilites that the Fedrigoni brand inspired me and spin off idea's we can really focus in on. I was thinking of a very cliche Italian feel and the whole familia chliche to make emphaisis in the autheticty and experience the brand has, in which case the stock will be deterimened by the visuals and what might be most appropriate.

Again the Fedrigoni Tree idea works to promote the green aspect of the brand and the ethical values they share. This will in effect be based on the tree and as a visual clue and obvious response. I am still not too sure about this idea and if it is strong enough, hopefully I will be able to see Dutches Idea's and maybe merge his idea's with some og mine to come up with something way stronger. and more appropriate in the approach to promote the stock, not going too far away from what the original aim was.