FEDRIGONI::::
Fedirogoni want to promote a range of paper, by reinventing and highlighting the the many creative possibilities their paper offers.
They want to reinforce the essence and use of paper in a digital age.
Be able to compete with other high end paper suppliers
They are asking for an innovative approach that demonstrates their range in a variety of channels
AUDIENCE::::
High end fashion labels, and professionals in the creative industry that see potential in using fedrigoni paper to enhance their own products and work
Focusing in on those that will attend London/Milan fashion week as a first introduction into Fedrigoni paper, by speaking their language: and applying the paper to fashion wear
CONTEXT:::
The creative possibilities Fedrigoni offers; associating the paper to high end fashion products and designers and establishing a presence and focal sponsorship of the majority of printed material at the event.
Cat walks that will introduce designers works, clothes, accessories etc, made using Fedrigoni paper.
No comments:
Post a Comment